Hairdressers have been warned about the impact of a rise in online and social media advertising, with many seeing a spike in calls from people looking for help.
It is understood many of the calls are coming from businesses in the Dublin CBD and they are finding that they are not being taken seriously.
Online ads are also increasing the number of calls that they receive from businesses and customers.
One business owner in the CBD said: “The amount of online advertising I have seen has been unbelievable, it’s up to 400% higher than what I would have seen in the past and there is a definite increase in calls.”
Another said: ‘I have had many calls from businesses wanting advice and people wanting to know what they can do to make a difference and I have a feeling that this is just the tip of the iceberg.
“Ms Cusack, who runs Hair Design in Kilkenny, said she has received hundreds of calls about social media ads for her salon in recent weeks.”
I have a lot of calls from customers wanting advice, asking for tips, saying that they want to know if they can help, that they can give something back,” she said.”
It’s a constant barrage of emails, text messages and tweets.
“A lot of people are struggling to cope.
Some of the women are on a low income and there are people in need.”
The amount is increasing, so people are not getting what they deserve and they’re being turned away.
“There are people who don’t want to speak to the press and it’s very upsetting.”
People are desperate for help and are not receiving it.
“The rise in social media has been reported by many people who have been using the social media app WeChat, but Ms Cusak said she was not aware of any other instances of social media abuse being reported to the Gardaí.
Ms Cunak said that the Gardai were not investigating any cases of harassment and abuse on social media, and she has no reason to believe that she has been the target of it.
Online and social adverts are now more prevalent than ever, with more than two million people logging on to the app daily.
Online adverts for beauty salons are often the focus of the internet’s ire, with a growing number of online campaigns accusing the companies of misrepresenting their services and failing to deliver high-quality products.
A spokeswoman for WeChat told RTE: “We don’t receive complaints about advertisements, we are constantly working to increase the number and quality of our ads.”
We are committed to ensuring that all our advertising works within the law and does not affect the trust of customers.”
Ms Mccarthy, from Dublin’s Cushnaught salon, said: “‘We’ve got a lot more people coming in, we’ve got people coming into our salon who are on the brink of a divorce and want a haircut and don’t know how to do it.”
They’re really frustrated and we need help to help them through that.
“In addition to complaints about ads, many women are reporting that their hair is falling out and there have been reports of a woman in her 30s getting an ear infection.”
Women are becoming really upset with the salon, people are really angry, it seems that they feel as if they have been duped,” said Ms Cunac.”
When people are having their hair cut and it goes to the ground, it makes people really upset, and I’m sure it has got to a point where people feel like they are being sold a lie.
“Ms Bhatt, from Kilkennie, said that a woman recently rang her salon asking if she could have a haircut.”
She had hair in her face, so I asked her if she needed help, and then she hung up on me,” she told RTV’s The Sheena Show.”
Then she called my dad and said she had lost her hair and she wanted to go back to the salon.
“He said, ‘I’m sure you can handle it, you’re going to get a good haircut’.”
She said, [to the salon owner] ‘I didn’t get it, I don’t have any hair left, I have to go home, and now you want to come in and cut it for me’.
“It was such a huge shock, I was in shock.
I don,t think I’m going to go to work tomorrow.”
Ms Sorenson, from Clonmel, said the amount of social ads on the app was making her feel like she was in the shadows.
“My hair is definitely falling out, it feels like my hair is hanging off my head,” she explained.
“One of my friends had hair coming off her face.
It feels like the whole world is looking at my hair and I can’t help but feel that I’m being sold something.”
The Gardai are investigating complaints of harassment online, with an investigation in the pipeline into complaints of intimidation